Defining Your Personal Brand
Time & Location
About The Event
- What do you stand for?
- What makes you different?
- What do you want people to say about you when you’re not there?
Personal branding essentially boils down to reputation management and ensuring you work on the things that you find interesting and ultimately make you happy. Being clear on what you’re ‘about’ helps you pinpoint your unique selling point and what you want to be known for amongst your wider professional community.
The process of evaluating your personal brand is a valid exercise whether you’re starting out in your career or midway through and reviewing your role. Modern marketing careers are fluid and change over time so a clearly defined personal brand can help you to transcend sectors, role, and companies.
Human Zone Biz
Throughout my career as an attorney, I loved the coaching and counseling side of my job. I loved working directly with my clients, helping them solve problems creatively, coaching them through challenging situations or even helping them understand all of the different ways they could approach what might seem like a difficult conversation with a team member or colleague.
I decided to take off my lawyer hat and put on my coaching and consulting hat so that I could focus solely on building relationships to help clients prevent the problems I once helped them solve as an attorney: becoming better and more strategic business leaders, building better company cultures, and leading more fulfilling lives one day at a time.