Defining Your Personal Brand
Time & Location
About The Event
- What do you stand for?
- What makes you different?
- What do you want people to say about you when you’re not there?
Personal branding essentially boils down to reputation management and ensuring you work on the things that you find interesting and ultimately make you happy. Being clear on what you’re ‘about’ helps you pinpoint your unique selling point and what you want to be known for amongst your wider professional community.
The process of evaluating your personal brand is a valid exercise whether you’re starting out in your career or midway through and reviewing your role. Modern marketing careers are fluid and change over time so a clearly defined personal brand can help you to transcend sectors, role, and companies.